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Bangkok Bank joins The Mall Group to launch Bangkok Bank M Visa credit card and debit card along with other financial products on December 1, 2023 to provide a wide variety of benefits to serve shopping, lifestyle and travel needs, targeting 1.5 million cards.
October 25, 2023
Bangkok Bank joins The Mall Group to create a legend for shoppers under the concept of THE LEGEMDARY by launching co-branded Bangkok Bank M Visa credit and debit cards to provide a wide range of benefits, including discounts of up to 10% and receiving up to 4 times the number of M Points. In addition, shoppers can redeem twice the value of M Points against the purchase amount, get an additional 25% discount with 0% interest on installments of up to 10 months on every item throughout The Mall, and enjoy a full range of special services both in-store and out-store. The card can also be used when travelling abroad. Bangkok Bank and The Mall Group are happy to team up as trusted partners with the mutual goal of providing an exceptional shopping experience to customers.
Bangkok Bank, a leading regional bank and Thailand’s largest bank by assets, joins The Mall Group,Thailand's leading retail owner and developer that has delivered continuous branch expansion and growth for more than 42 years, to create a legend for shoppers by combining digital convenience with lifestyle shopping under the concept of THE LEGEMDARY to meet all the needs of shoppers through the Bangkok Bank M Visa card, covering credit cards, debit cards, prepaid cards, gift cards and revolving cards to provide customers with a full range of benefits for every shopping lifestyle.
Bangkok Bank President Chartsiri Sophonpanich said the Bank has joined The Mall Group to create new shopping and lifestyle experiences for customers of both brands under the concept of THE LEGEMDARY that seamlessly connects the online and offline worlds to fully meet the lifestyles of modern people who seek the best choices in life, especially in terms of spending and shopping. This unique collaboration combines the best of both worlds to provide a wide range of privileges that perfectly meet the needs of each group of customers. At the same time, this will redefine the meaning of ultimate living for customers.
On this occasion, the Bank has launched the 'Bangkok Bank M Visa' credit card, a new card offering comprehensive shopping and lifestyle benefits. When using the card at The Mall, The Mall Lifestore, EMPORIUM, EMQUARTIER, EMSPHERE, Siam Paragon, MOnline.com and GourmetMarketThailand.com, get discounts of up to 10% along with up to 4 times the number of M Points (the normal rate is 1 M Point for every 25 THB spent). When shoppers redeem twice the number of M Points against the purchase amount, they get an additional 25% discount.
Bangkok Bank M Visa debit card is available as a chip card, and a virtual card used through mobile banking. Customers can apply for both types of cards. For customers who are accustomed to using cash in their daily life and switch to using the card, it will allow them to receive more benefits, including discounts, M Points, and special privileges from various leading brands.
'Bangkok Bank has continuously acted as a trusted partner for our customers. Today, we are pleased to join The Mall Group, a leading department store business who has provided exceptional experiences to their wide base of loyal customers. This collaboration will provide customers with the best experience in every way, and we are confident that it will be met with a positive response,' said Mr. Chartsiri.
The Mall Group Chairwoman Supaluck Umpujh said The Mall Group, Thailand's leading retail owner and developer that has delivered continuous branch expansion and growth for more than 42 years, has joined Bangkok Bank, a leading regional bank and Thailand’s largest bank by assets, with more than 10 million retail customers nationwide including corporate and SME customers, to create a value chain and strengthen the businesses of both organizations by launching financial services covering credit cards, debit cards, prepaid cards, gift cards and revolving cards under the name of Bangkok Bank M. This major development will create new segments within the retail and banking industries. The Mall Group is pleased and honored to announce a visionary partnership with Bangkok Bank. This grand partnership aims to provide a legendary redefined experience and privileges to customers and covers the needs of all groups and lifestyles with convenience, speed and high security. The service will be available to both Thai and foreign customers visiting The Mall, The Mall Lifestore, EMPORIUM, EMQUARTIER, EMSPHERE, and Siam Paragon. The cards can be used worldwide.
To operate its retail business effectively, The Mall Group must understand more complicated customer behavior, requiring a marketing strategy that requires data analytics. The Mall Group has developed a member database to analyze customer spending data. This helps to better understand customer needs and enables The Mall Group to deliver a better customer experience to meet all needs and lifestyles.
The Mall Group currently has 5.3 million M card members and 50% pay via Digital Payment such as by credit card, debit card and QR Code. Many customers prefer to make a digital payment as it’s secure, convenient and value for money. This collaboration aims to fulfil the shopping needs of all customers.
An interesting element of this co-branded card is that members can use the card in department stores as well as hotels, restaurants and entertainment venues in Thailand and overseas, as the cards offer M Points, privileges and discounts.
Miss Supaluck added, 'The launch of Bangkok Bank M will help upgrade and drive Thailand’s economy. This will be a world-class card that delivers the best shopping experience and the ultimate satisfaction to our customers. The Mall Group is targeting 1.5 million Bangkok Bank M credit cards and debit cards within the first five years and will continually offer bonuses to stimulate spending,'such as special points and privileges for new applications and card spending as well as tickets for exclusive concerts for Bangkok Bank M Visa cardholders.'
This collaboration between Bangkok Bank and The Mall Group aims to provide a new shopping experience under the concept of THE LEGEMDARY. Bangkok Bank M Visa is offering shopping privileges that meet the needs of all lifestyles including:
Bangkok Bank M Visa credit card and debit card will be available from December 1, 2023 and other products will be available from 2024 onward.
Bangkok Bank M Visa privileges:
1.) EXCLUSIVE IN-STORE BENEFITS at The Mall, The Mall Lifestore, EMPORIUM, EMQUARTIER, EMSPHERE, Paragon, MOnline.com and Gourmetmarketthailand.com
2.) FAST-TRACK M POINTS EARNED
3.) ACROSS-THE-GLOBE TRAVEL BENEFITS & PRIVILEGES – Carry your privilege wherever you travel around the world.
In addition, Bangkok Bank M Visa cardholders will receive special privileges such as special discounts, reserved parking, two additional hours of parking, special lounge, personal shopping assistance within the department stores, special birthday month privileges and tickets for exclusive concerts exclusively for Bangkok Bank M Visa cardholders.
Enjoy Money Can't Buy Experiences at EM DISTRICT – an initiative by EM DISTRICT to create a different experience for customers in the more affluent segment, enabling EMPORIUM, EMQUARTIER, and EMSPHERE to win the hearts of customers while creating good sales for stores especially in the Luxury Segment, which are divided into three main areas: Extraordinaire Em District Events, Global Prestigious Experiences and Premiere Takeoff for our special customers.
These special privileges are for Bangkok Bank M Legend card members and customers who are eligible according to the specific terms and conditions of each activity.
For those interested in Bangkok Bank M Visa credit and debit cards, please contact Bangkok Bank branches or Bangkok Bank Call Center at 1333 or 0 2645 5555 or contact M Card Contact Center at 0 2789 5555 every day from 10:00 a.m. - 07:00 p.m.